Keyword Analysis & Research: reseller definition marketing


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Frequently Asked Questions

What is the difference between a reseller and a distributor?

A reseller will only act as an intermediary. No doubt, the difference in services will show in costs as well. A distributor’s services are more complex, as they are designed to step in and to make sure that a product without sufficient backing from the manufacturer has the same chances on the market.

What does a reseller do?

A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers.

What do I need to become a reseller?

In most cases, the process to become a reseller involves a few basic steps: identifying the right opportunity, becoming proficient with the products and services, and negotiating the best commission or buy rate possible.

What does it mean to be an authorized reseller?

A reseller is someone who sells to an end user for a profit, in their own name, or as an authorized dealer of the manufacturer. Resellers may often be required to obtain a reseller's license from the manufacturer.


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